Nottingham and Nottinghamshire ICB

Personalised Care Workforce Hub

Inspiring people to live their best life, based on ‘what matters to them.’

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The workforce Personalised Care Hub is a one-stop shop to guide you on how to deliver personalised care and make it real in your work.

Personalisation is rooted in the belief that people ‘want a life not a service’. It takes a whole-system approach, integrating services including health, social care, public health and wider services around the person.

Dr Rebecca Barker, Consultant Anaesthetist, Personalised Care Clinical Lead and Core20Plus5 Ambassador talks about why Personalised Care is so important.

“Personalised care is at the heart of quality interactions with people, leading to better outcomes.”

Personalised Care – making it real

Personalised Care is not new.  For many people already working in health and care, engaging in a meaningful way with people, families, carers and communities is part of their intrinsic motivation. It is seen in the development of ‘personalisation’ in the social care and voluntary, community and social enterprise (VCSE) sector and is integral to established techniques and approaches such as care and support planning, health coaching, motivational interviewing, shared decision making, self-management support and coproduction.

It provides an all-age approach from maternity and childhood, through living with frailty, older age and end of life, encompassing both mental and physical health and recognises the role and voice of carers. It recognises the contribution of communities and the voluntary and community sector to support people and help build resilience.


  • A one-size-fits-all health and care system simply cannot meet the increasing complexity of people’s needs and expectations.
  • To ensure we focus on ‘what matters to you’ and peoples individual strengths and needs.
  • To create a new partnership relationship between people, professionals and the health and care system.
  • People need to have choice and control over the way their care is planned and delivered.
  • To have a positive shift in power and decision making that enables people to have a voice, to be heard and be connected to each other and their communities.
  • Evidence shows that people have better experiences and improved health and wellbeing.

This requires a significant mindset shift in our focus and what we do from a reactive, professional-led illness-focused, ‘medicalised’ approach towards a more proactive, asset based, partnership, holistic care ‘socialised approach’. It is not one without the other – but it is a shift towards a more personalised way of doing things. This shift is important, if we are going to genuinely shift to people being in control of their own lives.

The Integrated Care System has committed to expanding Personalised Care, and we are all working towards achieving our shared vision.

To maximise independence, choice, control, good health and wellbeing throughout people’s lives, focussing on ‘what matters to them’.

How to make personalised care real?

Personalised care is an ambition set out in Chapter one of the  NHS Long Term Plan, as one of the key ways to transform the NHS. The Universal Personalised Care Model was published as part of the NHS Long Term plan to make personalised care “business as usual” across the NHS. It was co-produced with people with lived experience and took a significant amount of learning and evidence from other parts of the care system in particular social care, learning disability, children services and our Voluntary, Community and Social Enterprise (VCSE) sector.

Our Personalised Care Strategy and Key Commitments

Why I am afraid to grow old | Ian Tyrrell | TEDxNHS