What is Co-production?
Co-production is a term that can mean different things to different people, so it is essential for us as an Integrated Care Board to have a shared understanding of what it means. Our definition reflects national good practice.
“Co-production is a partnership where people with lived and learnt experience work together to have meaningful influence over the things that matter to them.”
When co-production is done well, people and carers with lived experience of health and care:
- Work as equal partners alongside staff with learnt (professional) experience.
- Are involved in making decisions together, ensuring everyone has a meaningful and equal voice.
- Collaborate throughout the entire process – from start to finish – from design to delivery and evaluation.
- Feel genuinely listened to and can share power in decision-making.
- Are recognised for their valuable skills, knowledge, and lived experience in improving services.
- Feel valued, empowered, and better connected – while staff also report that co-production results in services and processes that work more effectively and efficiently.
How Co-production fits with wider participation
Within the ICB, we engage with people and communities in a range of ways. Co-production is the most collaborative and empowering approach, but it sits within a broader spectrum of participation. Each method plays a role in ensuring people’s voices are heard and helps shape better, more responsive services.
To understand how co-production fits within this spectrum, it’s helpful to compare it with other approaches, such as informing, consulting, and engaging.
We believe health and care always starts with people. The flower diagram below has people at the centre. Starting with people means focusing on what matters to them, listening to their priorities, and engaging in their own communities and spaces. The flower illustrates the range of participation approaches, highlighting how co-production is distinct from other forms by moving from “doing to” people, where decisions are made for them, towards “doing with” people, where decisions are made together.
This shift is fundamental to co-production, which is distinct from other participation approaches. The flower diagram is from NHS England People and Communities guidance.
The Flower of Participation


While co-production represents the highest level of partnership, the flower highlights the other types of participation that focus on different levels of involvement. These include:
Inform:
Informing involves sharing information about changes so that people can understand them. This could include producing leaflets, running sessions, or providing online information. It’s a one-way communication where people are updated but not involved in decision-making.
“This is what is happening.”
Consult:
Consultation involves inviting people to share their opinions on proposed changes, often through surveys or meetings. While this allows some input, the focus is typically on what we need to know, and people may feel their involvement is limited or tokenistic if they are not fully empowered to drive change.
“This is what is happening and why. Do you agree or disagree?”
Engage:
Engagement means working with people to understand their views and experiences by asking open questions. While people may influence some decisions, their level of involvement can depend on the timeframes and budget available.
“This is what might happen. What do you think about it?”
Co-design:
Co-design involves working with people who use services to design the support they want and need, based on their own experiences and ideas. They have genuine influence in shaping services that are then delivered for them.
“This is what we want to achieve. How should we go about it?”
Co-production:
An equal partnership where people with lived and learnt experience work together from start to finish.
“What are the biggest priorities and how can we work together to achieve them?“
The key distinction between co-production and the other types of participation is the shift in power, it goes beyond consultation or engagement; it is about shared decision-making, where people with lived experience are true partners.
[1] Working in partnership with people and communities: Statutory guidance

